EMV stands for Europay, MasterCard, Visa—the three companies that created a global standard for credit and debit card acceptance. This standard is now adopted by all major brands including American Express, and Discover/Diners Club. EMV credit and debit cards have a secure microchip on the front of the card. The microchip adds a new level of security, protecting sensitive cardholder information. During a payment transaction the embedded microchip works in concert with an EMV-enabled terminal to complete the transaction.